Board of Innovation AI

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Generates future scenarios, creates custom research briefs, and sparks ideation for target audiences.

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Overview

Vid2txt is an innovative AI tool designed to streamline the process of converting video content into text. By leveraging advanced algorithms, it enables users to extract meaningful insights and key information from videos, making it easier to create summaries, transcripts, and searchable content. This tool addresses the common challenge of sifting through lengthy video materials, allowing users to focus on the most relevant information quickly and efficiently. Vid2txt stands out for its user-friendly interface and accuracy, making it an essential resource for content creators, educators, and researchers alike.

Paid Plan:

Features:

Facilitates the creation of future scenarios by allowing users to input their product or service, industry, and a target year, enhancing brainstorming and strategic planning.

Generates tailored research briefs by synthesizing key questions, their significance, and company context, streamlining the research planning process.

Creates detailed personas from user-defined research questions and audience data, providing valuable insights to inform research and development.

Encourages innovative thinking by allowing users to input a target audience and specific problems, generating creative ideas for solutions.

Produces customized interview scripts based on user-defined research questions and audience profiles, ensuring relevant and focused discussions.

Assists in identifying and prioritizing key problems to address by scoring opportunities based on their importance and user satisfaction.

Use Cases for Board of Innovation AI

Launching a Targeted Marketing Campaign

  • Understanding the Audience
  • A marketing manager at a beverage company is planning a campaign for a new energy drink. They start by using 'Generate Personas' to define their target audience (young adults leading active lifestyles) and extreme users (competitive athletes and fitness newbies). The AI provides detailed personas, including preferences and lifestyle habits, which help in tailoring the campaign's messaging.
  • Idea Generation for Campaign Elements
  • To create a unique and engaging campaign, the marketing manager uses 'Brainstorm Buddy', entering the target audience and the problem ('How to engage young adults with a new energy drink'). The AI suggests creative campaign ideas such as influencer partnerships, interactive social media challenges, and health-focused webinars, offering fresh perspectives for the campaign.
  • Refining the Campaign Strategy
  • With several ideas on the table, the manager uses 'Opportunity Scores' to evaluate each campaign element's potential impact and feasibility. By entering 'engaging young adults with energy drinks' as the topic, the AI helps prioritize the ideas, focusing on those with the highest scores. This process ensures the campaign strategy is aligned with the company's goals and the target audience's interests.

Enhancing User Experience Research

  • Creating User Personas
  • A UX researcher at a digital marketing agency is preparing for a project aimed at improving an e-commerce website. They use the 'Generate Personas' feature, inputting their research question about shopping habits, target audience (online shoppers), and extreme users (discount hunters and luxury buyers). The AI generates detailed personas, offering insights into different user needs and behaviors.
  • Designing an Interview Script
  • To gather qualitative data, the researcher uses the 'Interview Script' feature, providing the generated personas, their research question, and additional background information about the e-commerce platform. The AI crafts a tailored interview script with questions designed to uncover deep insights about shopping preferences, pain points, and desired features from various user perspectives.
  • Formulating Research Questions
  • To ensure the research is focused and actionable, the UX researcher uses the 'How Might We Statement' feature. By inputting key problems identified from initial data (e.g., 'difficulty finding products'), the AI generates several 'How Might We' statements, such as 'How might we simplify the product discovery process for online shoppers?' These statements guide the research objectives and design thinking workshops.

Developing a New Product Strategy

  • Identifying Market Opportunities
  • A product manager at a tech startup is tasked with exploring new market opportunities for 2025. They use the 'Future Scenario Maker' feature to input their current main product (a fitness tracking app), select their industry (Health & Wellness), and set a future year (2025). The AI generates a scenario where health data integration with medical services is a rising trend, suggesting a strategic direction for the product.
  • Brainstorming Product Features
  • With the future scenario in mind, the product manager uses the 'Brainstorm Buddy' to input their target audience (health-conscious individuals) and the problem ('How to integrate health data with medical services'). The AI suggests innovative features such as secure health data sharing, personalized health insights, and integration with telehealth services, sparking new ideas for the product roadmap.
  • Prioritizing Development Goals
  • To further refine their strategy, the product manager uses 'Opportunity Scores' by entering 'health data integration' as the topic. The AI assesses various problems and opportunities within this domain, providing scores that help prioritize which features to develop first based on potential impact and feasibility.

FAQs

Frequently Asked Questions

The Opportunity Scores feature aids users in discovering their next significant opportunity by entering a topic and initial problems to prioritize issues to address.

The How Might We Statement feature generates five distinct 'How Might We' statements for each problem submitted by the user.

The Interview Script feature generates a customized interview script based on the user's research question, target audience, extreme users, and background information.

The Generate Personas feature creates personas based on the user's research question, target audience, and extreme users, providing valuable insights for research.

The Brainstorm Buddy facilitates idea generation by allowing users to enter a target audience and a problem for creative brainstorming.

The Future Scenario Maker allows users to input their main product or service, industry, and a future year to create a scenario for brainstorming, strategic planning, or storytelling.

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